The Dallas-Fort Worth Turnpike was a toll road that opened in 1957. It connected Dallas and Fort Worth, with a promise to travelers that they could cover 30 miles in 30 minutes. In 1977, after its construction bonds were paid off, it became part of the toll-free Interstate 30.

This ad, believed to be from 1964, touts that the Turnpike was swift, safe, and scenic. Unfortunately, 60 years later, that might not be the case for I-30, its successor. Where did we go wrong?

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Dallas-Fort Worth Turnpike

Photo Credit: “Remember in Arlington, TX when….” Facebook page (July 2025)

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Blog post by Jason S. Sullivan, 07-29-25